PITAKA takes its name from the Sanskrit word for "container." The brand has been making aramid fiber phone cases since 2015.
Type
Social AD
Date
July 2026
Service
Production
Client
PITAKA
Synopsis
PITAKA's California Dream case draws on 1970s California, a gradient of orange fading into gold like a West Coast sunset. Born in the Bay Area and now living in Kyoto, I set that memory against a single midsummer day in the city: the heat, the stillness, the light. Told without words or faces, only quiet moments and a case that fits into all of them.
Team
Directon / DP / Editor: Kai Watanabe
Narration: Hitomi Takimizu
