Created for S’AIME’s Tokyo Series campaign, this project combined fashion filmmaking and commercial photography across multiple locations in Tokyo. Produced over a two day shoot, the campaign focused on presenting the collection through a refined lifestyle approach inspired by contemporary Japanese fashion culture and the brand’s message of self care and confidence.

The visual direction emphasized soft natural light, urban atmosphere, and elegant everyday movement to position the bags as part of the model’s daily routine rather than standalone products. Alongside reels, a set of high resolution campaign photographs was produced for the brand’s website and promotional use. The project balanced polished commercial aesthetics with a more natural editorial feeling, combining fashion focused compositions with subtle environmental storytelling throughout the Tokyo locations.